Ewa-Mari Johansson

Swedish photographer Ewa-Mari Johansson ranks among the pioneers in female fashion photography, having worked for all the major brands and magazines. Johansson started working as a professional photographer in the 80s. Her career took off quickly, and she soon worked for magazines like Harper’s Bazaar, Donna, Amica, Elle and Cosmopolitan. At this time, a new generation of top models was at the front end of the lens, with names like Naomi Campbell, Kate Moss, Linda Evangelista, Helena Christensen, Claudia Schiffer, Carla Bruni, Stella Tennant and Karen Elson.

Johansson became a pioneer as one of the first influential female fashion photographers, but also by placing her models in new environments, at the time considered typical male playgrounds, like bars and snooker halls.